I was conducting a demonstration the other day on how to use a few tricks in WebSpy Vantage to filter out noise and clutter from web reports. If you have ever looked through the raw list of web sites visited by people in your organization, I’m sure you know what I mean.
Watching a single video on YouTube will probably generate a list of about three to five sites such as lax-v41.lax.youtube.com, www.youtube.com, img.youtube.com, and so on. Your list of top sites also probably contains hits to ad servers and tracking servers, such as doubleclick.net, google-analytics.com and imrworldwide.com. All this clutter gets in the way of determining what sites were ‘intentionally’ visited.